WWE has been in a ratings freefall over the last year, continually hitting the lowest figures the company recorded in modern history. This week they managed to do it yet again, averaging 2.16 million viewers – the lowest ever recorded for a non-football season show.
The show dropped 9% on just last weeks record-low of 2.37 million. The hourly viewership looked like this:
- Hour 1: 2.34 Million
- Hour 2: 2.24 Million
- Hour 3: 1.90 Million
This represents an 18.8% drop in viewership from the first to third hour of Raw, garnering under 2 million viewers for the first time in a non-holiday show.
If these are the viewership figures outside of the NFL season then WWE are in for some rocky months ahead when the season kicks off as they are already struggling to compete with the NBA playoffs which beat WWE in the ratings this week with 3.64 Million viewers.
These ratings represent a 29.4% decline on Raw ratings from this time last year. This is far above the average year to year decline that WWE acknowledged in their Q1 report last week, where they stated a 14% decline.
For reference, at the same time Raw was on the reality show Love and Hip Hop Atlanta gained a bigger ratings share among cable originals than the highest hour of Raw, and also outdrew them in the coveted 18-34 demo, whilst the NBA playoffs took the night.
These are concerning figures for sure for WWE with the Fox TV deal on the horizon and show no signs of improving right now. This is despite Vince McMahon stating last week that engagement was only down due to talent injuries, and that they had all of that talent back in the fold now.